Rack Card Size
The standard rack card size is 4 × 9 inches (101.6 × 228.6 mm). Rack cards are designed to fit in brochure display racks — the kind found in hotel lobbies, visitor centers, and trade show booths. This is the only widely used rack card size; it is an industry standard.
What is the Standard Rack Card Size?
The standard rack card is 4 × 9 inches (102 × 229 mm), designed to fit in brochure display racks found in hotel lobbies, visitor centers, and trade show booths.
| Measurement | Width | Height |
|---|---|---|
| Inches | 4 | 9 |
| Millimeters | 101.6 | 228.6 |
| Centimeters | 10.16 | 22.86 |
The 4 × 9 format sits upright in standard display racks, with the top third of the card visible above the rack pocket. This makes the top portion the most important area of your design.
Rack Card Size in Pixels
| DPI | Width (px) | Height (px) | Use |
|---|---|---|---|
| 72 | 288 | 648 | Screen / digital preview |
| 150 | 600 | 1350 | Draft printing |
| 300 | 1200 | 2700 | Standard commercial print |
| 600 | 2400 | 5400 | High-quality / fine art |
Use our free Inches to Pixels converter or Millimeters to Pixels converter to calculate pixel dimensions at any DPI.
Rack Card with Bleed
Standard bleed is 0.125 inches (approximately 3 mm) per side.
| Measurement | Width | Height |
|---|---|---|
| With bleed (inches) | 4.25 | 9.25 |
| With bleed (mm) | 107.95 | 234.95 |
| Pixels at 300 DPI (with bleed) | 1275 | 2775 |
Common Uses
- Tourism and hospitality promotion (hotels, resorts, attractions)
- Visitor center and tourist office displays
- Trade show and conference booth handouts
- Restaurant and café menus or specials
- Real estate property listings
- Health and wellness service menus (spas, gyms, clinics)
Design Tips
- The top third is critical. When displayed in a rack, only the top ~3 inches are visible. Place your headline, key image, and call to action in this zone.
- Use 14pt card stock or heavier so the card stands upright without flopping. Thinner stock bends in the rack and looks unprofessional.
- UV coating (gloss or matte) protects the surface from fingerprints and handling — rack cards are picked up and put back repeatedly.
- Design for vertical orientation only. Rack cards are always displayed upright.
- Keep text within the safety zone (0.125 in from trim on all sides).
- Consider a tear-off section at the bottom for coupons or contact info — confirm the perforation line with your printer.
- For more on bleed setup, see our bleed guide.
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